The Rise of the Pop-Up Restaurant
Pop Up businesses were once confined to those on the peripheral of mainstream society. They were considered a counter- culture, often organised and frequented by the arty, those at the cutting edge of fashion â€“ even the cash strapped. Now the paradigm has shifted significantly, and a pop up business can be found on almost every high street up and down the country. Although the hipsters may have a bee in their trilby over the explosion of the pop up business culture, itâ€™s undoubtedly a â€˜win-winâ€™ situation. Isnâ€™t the truth that we are all seeking our experiences to be exclusive and unique and this is precisely what pop up businesses are offering. An event that is only presented for a limited time, offering an experience that is not obtainable to the masses due to its very nature, no wonder they are whipping crowds into a frenzy â€“ they are giving us exactly what we want. Pop-up events are not limited to the retail sector; there has also been a surge in pop up restaurants. What better to way to test your culinary delights to an audience than in a way that means you can disappear overnight if it isnâ€™t well received or stay for the long term and gain a cult following. The trend has indeed been well received by the masses. In fact, we are so obsessed with Pop-Up Dining that some interesting facts have been reported by EventBrite.
- Pop Up Dining has experienced growth of 80% since last year
- 50% of respondents say that even with the exact same menu, theyâ€™d be willing to pay more for a meal at a pop-up event with a chef interaction than for a meal at a regular restaurant
- 80%) pop-up event attendees say they actually prefer to buy tickets in advance rather than pay at the end of the meal.
- 49% would be interested in attending more of these events if local ingredients were used.
07/03/2016 | View: 202 | Categories: ROOT